Project Brief

Canon wanted a brand for a community site aimed at photography enthusiasts who wanted to share their work and pick up hints and tips around using a DSLR and showing the excellent results that can be acheived.

Concept

There are only so many ways you can work with the loveDSLR brand so we kept it simple but fun and effective with the heart representing the love and the camera shutter the lense

Community, love of photograph, beautiful output.

Identity

Brand Colors

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi.

  • Black

    RGB: #000000

  • White

    RGB: #ffffff

  • Pink

    RGB: #ff4556

Typography

We chose a simple friendly type face to represent the bringing together of people with a love of photography together


Avatar
Project Director / Stacey Howe

I always enjoy the brand creation process, especially whe the client's expections have been exceeded and the output looks so good.

View Profile